Logo for an immigration helping company in Canada. The goal was to create a bold symbol that would be easily recognizable, at the same time it should be pointing towards the company's area of expertise. Another task was to make good use of the Canadian maple leaf symbol, but give it something special to be remembered by. So I decided to use an arrow made up from the negative space of one of the leaves that is pointing towards the center of the leaf itself - immigration to Canada.
Thanks for your attention!